March 2011

I want to start this post by getting something off my chest — I love the principles of Guerrilla Marketing — but I really hate the name.  Other than being very hard to spell, Guerrilla Marketing conjures up doing harm to my customers.  My business model is much more collaborative than combative. If you dig [...]

Given that as a online marketing manager (who started out as a virtual assistant and event planner), my business depends on getting it right the first time, people are surprised to hear that I am a bit of a free spirit,  Given an choice between custom and systematic, I would choose custom every time. Lately [...]