Have you eaten at a chain restaurant lately? if you have, you’ve probably been given a code to take a survey in exchange for a free cookie or maybe even a chance to win some cash. Surveys are all the rage for good reason. They are amazing way to engage your customers and at the [...]
This week we look a interesting and cheap way to get a lot of publicity on the back of major news stories – newsjacking. For our Appetizer we discuss the new Twitter Lead Generation “Cards” which allow users to opt in to a tweeted offer without having to enter their personal details a second time [...]
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This week we examine the stage of the Sales Cycle that deals with customers referring new business to you and how to encourage them to do so. For our Appetizer we answer a listener question from Shelley who asks, “Local networking to get clients – is it worth the effort?” For our Entree we discuss [...]
This week we examine the stage of the Sales Cycle that deals with upselling to customers who have already purchased from you or already chosen their purchase. For our Appetizer we talk about why certain emails end up in your Gmail spam filter and how to stop it happening with emails you want to receive. [...]
This week we examine the stage of the Sales Cycle that deals with Customer Satisfaction. For our Appetizer we answer a question from Kelly who asks “what should you do if you make a mistake with one of your clients?” For our Entree we discuss different things you can do to – what is known [...]