Our second week looking at the Lead Capture stage of the Sales Cycle. This week we discuss the conversion rate benefits of Clarity – in design, copy, and purpose – based on the WiderFunnel LIFT model of Conversion Rate Optimization. For our Appetizer we answer a question from Andrea as to where on her landing [...]
Continuing with our theme of the sales lifecycle, we move onto the topic of lead capture – getting your visitors to become customers. For our Appetizer, we answer a question sent to us by Shelley who asked us how much information should she ask for in her opt-in form. This tied in nicely to our [...]
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For the past few months we have had an ongoing promotion where for the price of just $36 we have undertaken reviews of contributor’s websites. The $36 was designated to support the ongoing work of Crossroads For Women, Albuquerque – - a charity that helps women break a cycle of homelessness & incarceration, achieve stable, [...]
In this episode of the Launch Ladies online marketing cafe, Meredith and Jasper cover how to use social media to attract paying customers into your community. The episode starts with a question about how to run Facebook contests. Meredith and Jasper talk about Gro Social. For the entree, the Launch Ladies explain how to track [...]
