How To

Launch Ladies Cafe – Episode 18 – A Sense of Urgency

by Jasper

Our final week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how distractions can stop visitors from following through on a call-to-action. One thing that can compel them to take action is by giving them a sense of urgency – see the  WiderFunnel LIFT model of Conversion Rate Optimization. For [...]

Free Webinar: Helping New Mexico Businesses Embrace Lifecycle Marketing

by Jasper

Head Launch Lady, Meredith Eisenberg, has been living in Albuquerque, New Mexico, for over seven years now but, until now, has not had the opportunity to work with very many New Mexico based businesses. When Meredith gained her InfusionSoft Certification in March she was surprised to discover just how few New Mexico businesses had discovered [...]

Launch Ladies Cafe – Episode 17 – Driven To Distraction

by Jasper

Our third week looking at the Lead Capture stage of the Sales Cycle. Previously we discussed how anxiety can stop visitors from following through on a call-to-action. The other main cause of failing to convert visitors into customers is Distraction – based on the WiderFunnel LIFT model of Conversion Rate Optimization. For our Appetizer we [...]

Helping New Mexico Businesses Embrace Lifecycle Marketing – Free Webinar

by Jasper

Head Launch Lady, Meredith Eisenberg, has been living in Albuquerque, New Mexico, for over seven years now but, until now, has not had the opportunity to work with very many New Mexico based businesses. When Meredith gained her InfusionSoft Certification in March she was surprised to discover just how few New Mexico businesses had discovered [...]

Launch Ladies Cafe – Episode 16 – Clarity of Purpose in Lead Capture

by Jasper

Our second week looking at the Lead Capture stage of the Sales Cycle. This week we discuss the conversion rate benefits of Clarity – in design, copy, and purpose – based on the WiderFunnel LIFT model of Conversion Rate Optimization. For our Appetizer we answer a question from Andrea as to where on her landing [...]

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