My 9 year daughter said something to me the other day that made my heart leap with joy.
She had an assignment for Girl Scouts to create “superhero action cards” to represent three people in her life that inspired her. I was honored that she chose me, I was even more excited about what she chose as my superpower. She said, “My mom is an online marketer who helps women build confidence and believe in themselves.”
I never ever had thought of myself that way. Yet, upon reflecting, that is what I do. I help people with a vision, create, package and sell their products online. A good part of what I do is helping my clients to believe in themselves enough to release their products out to the world.
Have you ever had a client tell you that you do something for them that you don’t see? What are you missing because it is hard from the inside to see the label on the outside?
Why not just ask your clients?
Note: if you are shy, or feel awkward, it is perfectly OK to ask a friend or an assistant to conduct these interviews for you. I did this for one of my clients and we unearthed a good deal of useful information, People seem to be more comfortable singing praises to other people rather than telling you directly.
Here are some questions to ask your clients.
1. If you were to choose three words to describe what I do for you, what would they be?
2. What do you feel is the primary advantage of working with me?
3. What do I do that makes me unique in the marketplace?
4. How is the service I provide not what you expected when we started to work together?
5. Do you have any suggestions for my marketing or branding?
6. What are your biggest complaints about my industry?
7. How can I help you solve those problems?
8. Is there anything you wish I could do for you that I don’t seem to offer?
Interview as many of your very best clients as you can. I bet at the end of the process, you’ll have a great idea what is on your superhero action card.
I would love to know where you shine. Will you leave a note with your “superpowers” in the comment section?